HiFi, Madrid

At Luxes, we conceived and developed a unique lighting experience for HiFi Madrid, an iconic space with over sixty years of history at the forefront of the music, sound, and entertainment world. From the beginning, we understood that light should not be limited to illumination, but should amplify sensations, awaken emotions, and envelop the visitor. That was the essence that guided the entire creative process.

The main objective of the project was to enhance the sensory experience of the visitors, transforming each area of the space into an immersive environment where light became a narrative element. The lighting was meant to highlight the product, enhance the brand identity, and reinforce the branding strategy through a coherent and expressive visual language. Every detail was designed to integrate lighting technology with the atmosphere of the place, creating a direct connection between aesthetics, sound, and emotion.

The final result is a dynamic, modern, and provocative atmosphere that evolves with the space and interacts with its energy. A custom lighting design, without preset formulas, conceived exclusively for HiFi Madrid and its distinctive character. This project reflects our vision: light as a medium capable of transforming spaces and experiences, adding value, identity, and emotion.