Munich, La Roca Village

Founded in 1939, Munich is a Spanish brand with a solid sports legacy, recognized for its footwear for futsal and handball. Over the years, the brand has managed to reinvent itself, merging technology, design, and urban style, becoming a benchmark of contemporary fashion. Its distinctive "X" shaped logo symbolizes its innovative character and dynamic spirit, traits that today define its international presence.

Our vision in the retail sector

At LUXES, we understand that lighting in retail goes far beyond highlighting products: it is a tool for creating experiences, evoking emotions, and reinforcing brand identity. Light has the power to influence the perception of space and the purchasing decision, turning each store into a sensory environment that communicates values and style.

Creating experiences that sell

The lighting project for the Munich store at La Roca Village is an example of how lighting technology can be integrated into architectural design to enhance a brand's personality. From the beginning, the concept was based on conveying dynamism and modernity, two fundamental pillars of Munich's identity.

A technical and scenic LED lighting system was designed, featuring cool tones and uniform whites that enhance the industrial and avant-garde aesthetic of the space. The light is integrated into the metal structures and mirrors, accentuating the sense of spaciousness and continuity.

The light lines on the shelves serve as visual guides, directing the visitor through the journey and highlighting the product as the absolute protagonist. Each point of light was carefully calculated to respect the color, texture, and distinctive design of Munich sneakers, known for their bold and creative combinations.

The result is a visually striking space that is consistent with Munich's identity, where the lighting not only serves a technical function but also acts as a narrative element that reinforces the brand's message of innovation, energy, and urban style.

A lighting designed by LUXES, where technology and design work together to create an environment that transforms shopping into a sensory and emotional experience.

Client: Munich, La Roca Village

Date: 2011